Tuesday, May 8, 2012
Before U Go - TVXQ
Not going to lie, I was squealing when the music video teaser came out. And I don’t squeal for anything. Not necessarily because the concept was all that great – it was clearly inspired by Athena and considering how SM basically monopolized the hell out of Athena, I refuse to give them creativity points for a concept that is, essentially, recycled. No, the squealing was primarily for two reasons:
One, hotties wielding firearms. And doing windmill kicks. And being angsty. Need I go on.
Two, A VIDEO THAT DOESN’T FOLLOW THE SM ENTERTAINMENT MUSIC VIDEO FORMULA®?! The world must be ending.
SM hasn’t released a drama-style music video since, what, Zhang Li Yin’s last album in 2007? Granted, if you look at the raw structure of the MV for “Before U Go,” you’ll notice that it really doesn’t deviate too far from SM’s Music Video Formula. But they sure did a good job of hiding it this time.
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